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It's August 1964 and there's a good ad in the British car mag 'Motor Sport' about the four ways in which the Triumph Spitfire reflects better value, complete with picture of a Spitfire4 and its reflection in the wet. Only £640.19.7, including purchase tax.
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Country life annual of 1965 (a splendid publication, we're sure) carried a lovely ad with a Spitfire4 complete with factory hardtop in an Oxford setting.
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'We made lifelong friends in England last summer'. Although almost the same picture was used by Triumph for advertising the Spitfire (see previous ad), this is not a Triumph advert at all - it's for a British Travel Agency. But it shows a 'modern triumph on a medieval Oxford street'.
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'This month Triumph introduces next month's two best-selling sports cars'. A combined ad for the Triumph TR-4A and the (NEW! IMPROVED!) Triumph Spitfire Mk2. 'Still swings, only faster'. What was it with swinging? The Mk2 didn't even have the rear swing-spring yet!
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Americans, like many people elsewhere in the world, liked to take their Triumphs racing. And Triumph liked to make a lot of hoopla about that in their American market advertising in 1964: 'Triumph Spitfire finishes 1, 3, 4, and 5 in class G national championships. Beats Sprite, Midget'. You can clearly tell this is still pre-BL days.
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First American colour ad for the Mk2: 'The new Triumph Spitfire Mk2 still swings. Only faster.'
Clearly, these were the days in which things that we think 'rock' today, still swinged. And it was still only $2199.
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'There are two things to consider before buying a real sports car - Triumph TR-4. Triumph Spitfire.'
Difficult choice.
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This is a weird ad. It features the old 'swingers' reference again ('Made for swingers. Dig?') and shows a picture of a seemingly drunk girl being a passenger in a Spitfire Mk2. Ah well, anything to sell Triumph Spitfires.
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The girl in this picture looks slightly less drunk than the previous one, but still not completely sober. The ad boasts about the readers of Car & Driver magazine voting the Triumph Spitfire Mk2 "Best GT sports car selling for less than $2500". Apparently, the GT6 hadn't been introduced yet, or they wouldn't have called it a 'GT sports car'.
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'What could be more fun than the Triumph Spitfire? (The new Triumph Spitfire Mark II)'
This is a British ad for the 'Mark II' or 'Mk II', not the 'Mk2' as it was called from the start in the US. This ad features the Standard-Triumph logo next to the Leyland logo, Leyland being the company that had owned Standard-Triumph since 1961. When introduced to the British market, the Spitfire MkII cost £666.2.11 without and £699.19.7 with hardtop.
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