1973 MkIV Brochure (UK)


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Copyright ©2000-2007
by Eric Kieboom &
Jacob Poortstra
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1973 MkIV Spitfire - front page Front page of a typically 70's sales brochure. Front and back in wild colours, with heading in very period font. Some pictures of this brochure reappear in the Belgian MkIV brochure. (84 KB)
Page two starts off with a suitably romantic picture of a couple approaching their MkIV Spitfire, parked on the beach. Heaven only knows why they are wearing T-shirts with bullseyes on them. Or is this a feeble attempt to imply some connection between this Spitfire and the WW2 fighter with the same name?
BTW: this is not a bad scan - the photograph really is this dark and grainy in the brochure. (159 KB)
'The hot favourite with sizzling looks'. Certainly, the Spitfire was a popular sportscar in its day and Triumph were justifiably proud of the new makeover by Michelotti. But the performance figures seem a bit laughable by today's standards. (118 KB)
This page demonstrates, whithout words, the most important improvement of the MkIV Spitfire: the swing spring rear axle. At last, the Spitfire had safe, predictable handling at the limit. No more 'winding up' of the rear spring, no more unexpected launches into the scenery. (127 KB)
In case you didn't already get it by looking at the pictures on the previous page, this one drives the point home by putting all the merits of the new rear axle setup in words. The anti-roll bar up front is mentioned twice, just to be sure. (97 KB)
First center spread, as also found in the Belgian MkIV brochure.
The 70's were a carefree time. Still, one wonders what the people in the picture are pondering about... Did their car break down? Has it started to rust already? Did the rubber rupture last night? We shall never know... (85 KB)
Second center spread, showing the interior. There are kneepads on the center tunnel, but no armrest yet. No headrests as standard, either, and the gearstick on the MkIV gearbox is angled towards the driver, whereas it pointed more or less straight up in later cars. (202 KB)
The facts, and nothing but the facts. This page sums up the many virtues of the MkIV Spit. Like 'Controls are designed and grouped for ease of operation'. It's obvious that the marketdroids hadn't heard of the word ergonomics yet. And even if they had, it would have been criminal to use it in this case. (227 KB)
More facts and a picture of that subtly redesigned rear axle. Adjustable head restraints were optional and one received a tonneau cover with a soft top only car. (207 KB)
Rear page. Suitably romantic piccy of Triumph Spitfire MkIV driving off into the sunset, over a salt-laden beach. You can almost hear it rust. (86 KB)